IN THIS EPISODE:

They say it’s a wise person that learns from their own mistakes and it’s an even wiser person who is able to learn from the mistakes of others. Of course, all of this wisdom comes easier if you have someone willing to share the mistakes they’ve made and what they’ve learned from them.

Today’s guest, Ed Rigsbee, is going to do just that: share the wisdom he’s gained over a nearly 4 decade long career. For many years now, Ed has been amassing many universal truths he’s discovered about business and life and he’s collected these bits of wisdom into a project he’s calling Life’s Little Blue Playbook.

Ed’s going to share some those hard earned lessons with us today, including:

· That there’s something more important to success than being right

· How to get the best (and avoid the worst) from your people

· The value of Relationship Bank Deposits

· What he learned at the Sunglasses display at the Park Pharmacy in Paso Robles, CA

· And we end with the 3 great words that will change your life.

ABOUT OUR GUEST:

Ed Rigsbee, (CSP) Certified Speaking Professional, (CAE) Certified Association Executive, is the ROI Guy. He is obsessed with helping individuals and organizations to both receive and give more return on investment (ROI) in everything that they do. He will help your organization to elevate your business relationships from ordinary to extraordinary; in service, results and profitability. Ed is the originator of the “Member ROI Valuation Process” and term, “Member ROI-Centric Organization.”

Ed is the President of Rigsbee Enterprises, Inc., established in 1981. He is recognized internationally for his expertise in the areas of non-profit organization member recruitment/retention and strategic alliance development/implementation. He has authored the following books:

· The ROI of Membership-Today’s Missing Link for Explosive Growth

· The Art of Partnering

· Developing Strategic Alliances

· PartnerShift-How to Profit from the Partnering Trend

· Kids, Parents & Soccer

Ed is also the president and executive director of the Cigar PEG, Inc., an IRS recognized 501 (c) (3) non-profit public charity. The organization he co-founded in 1999, starting as an annual fund raising party at the National Speakers Association’s annual convention. To date, this organization has donated over $700,000 to; the National Speakers Association Foundation’s Professional Speakers Benefit Fund, the Hereditary Disease Foundation’s Laura’s Hope project, the Cardiac Arrhythmias Research & Education (C.A.R.E.) Foundation, and others. In 2011, the Cigar PEG expanded to include international events.

With more than 2,500 published articles to his credit, Ed continues to be a regular contributor to business, trade and professional publications globally. He has been an adjunct professor for both the Universities of California at Santa Barbara and California Lutheran University. He has also worked with the Dun & Bradstreet Foundation, delivering full-day; sales, customer service, team building, and management seminars across the USA. Ed has traveled to Europe, Southeast Asia, and the Middle East, teaching member recruitment, delivering multi-day strategic alliance workshops to eager business leaders and professional development workshops to established and emerging professional speakers.

Ed’s background is quite diverse, allowing him to integrate his extensive experience in sales, marketing and strategic management expertise, along with his current research work, into all his assignments. He shares his real-world experiences; from retail and sales management positions, his work in the hospitality industry, his work in distribution, and as owner of a manufacturer representative firm. His presentations are based on his unique perspective of mutually beneficial partnering and ROI delivery. Ed’s ideas have evolved through his nearly four decades of research and teaching management, marketing, selling skills, and member recruitment. Ed’s gift is his ability to synthesize industry specific information along with proven success strategies and quickly offer workable organizational and industry-wide solutions.

Ed is one of a select, very few, on the planet to hold both the CSP and CAE. He has been a professional member of the National Speakers Association since 1988 and was awarded the Certified Speaking Professional (CSP) designation in 2000; an accreditation that less than 10% of the Global Federation of Professional Speakers’ membership holds. Ed is also an association executive member of ASAE; the Center for Association Leadership, earning his Certified Association Executive credential in 2012.

On a personal note, Ed (an L. A. native) and his wife, Regina, have resided in Thousand Oaks, California (greater Los Angeles area) since 1974; also the year that they married. They are the proud parents of two adult sons; Ryan and Jonathan…both happily married.

SHOW NOTES:

To connect with Ed, go to his website: https://rigsbee.com/, on LinkedIn at: https://www.linkedin.com/in/edrigsbee/ , check on his YouTube channel: https://www.youtube.com/edrigsbee or to sign up on his mailing list, email him at: edrigsbee@gmail.com

INSIGHT AT WORK PODCAST THEME MUSIC:

Our theme music is composed by Chris Lucca, Jr.. You can listen to more of Chris’ work at http://chrisluccamusic.com You can also connect with him on Twitter: @Flipluka and on Instagram: @_flipluka.music_

ABOUT THE HOST:

Ken Blackwell is a speaker, trainer, facilitator and executive coach. His signature practice is "rescuing Accidental Leaders and Dysfunctional Teams". His firm InKlaritas, based in Princeton, NJ, works with teams and leaders in companies in the U.S. around the world. You can find out more about InKlaritas at: www.InKlaritas.com and connect with Ken on LinkedIn at: https://www.linkedin.com/in/kennethjblackwell/.